A, usually, rectangular box, with a thin cardboard lid. Choosing the right board game box Two-piece product boxesĬluedo, Monopoly, Scrabble a lot of the classic board games have used the same simple packaging set-up for years. Usually containing a set of cards as opposed to a full board. The second option is perfect for travelling editions of games. Once it has ticked those 3 boxes, your board game packaging can pretty much take on any form.Īnd yet, most seem to adhere to two very basic box styles: games that come in cardboard boxes with lids, and games that come in small cardboard boxes with fold ins. It also has to convey information about the theme of the game itself. A catchy tagline, a recommended age and the number of players needed, for instance. The board game box has to convey a certain amount of information about the game. Whether on a bookshelf at home, or on the shelf of a toy store if the box looks dull, people's gaze will pass over the game. The design and motif have to be as attractive or unique as possible to entice the game player in. After all, why have an unnecessarily big box if it can be made smaller? However, some box styles will suit better to particular types of game like Jenga for instance, where the box reflects the tower of bricks. The box is usually as small and compact as possible, while still being able to hold all of the contents of the game and the board itself. When it comes to board game packaging, essentially you need to be assessing three main criteria: Appropriate box style:
Source: Pinterest The basics of boardgame packaging
On that note, let’s discuss how to design a great board game box. It is integral that a game's packaging helps to create that brand. Monopoly's red and white logo and fictional brand ambassador, have become a huge part of the overall image of the Monopoly brand. And in Monopoly's case, on a well-known game character. The entire brand of a board game rests upon its (usually) colourful box and unique design. When it comes to a board game packaging is everything. To you and me, he is more commonly known as ‘The Monopoly man.’ This is all down to great board game packaging. And yet his face is recognisable the world over. If you were asked who Uncle Milburn Pennybanks is would you know? Unless you’ve got a mind for fun facts, the answer is, probably not.
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